Peter Falk, Fractional CMO
Peter Falk, Fractional CMO
Peter Falk, Fractional CMO
Peter Falk, Fractional CMO

The strategic partner your brand needs for growth.

The strategic partner your brand needs for growth.

Fractional CMO and AI Strategist for businesses.

Senior strategic leadership — without

the full-time hire.

No pressure

—just a brief conversation

20 years. $500M+ in results. One clear focus—your growth.

Meet Peter Falk

Results run on experience.
Here's mine.

With 20 years of executive leadership across global consumer brands, I've built a track record of driving growth by aligning business strategy, brand, and commercial execution — delivering over $500 million in top-line sales. Consumer brands don't just market to consumers. They market to retailers and distributors too — and winning at both levels requires a fundamentally different kind of strategic thinking. That dual-market fluency, combined with AI expertise, is what I bring to every engagement.

Brands I’ve worked with

Past & Present

Past & Present

As tested in the wild

As tested in the wild

  • John Williams

    CEO, Norco Bicycles

    "Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."

  • Mike Huish

    CEO, Huish Outdoors

    "Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"

  • Cory Dawson

    Founder, DarkRacing

    “As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”

  • Kirk Buxton

    CEO, Kirk's Probiotic Soda

    "Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.

  • Kirk Buxton

    CEO, Krik's Probiotic Soda

    this should be you :)

  • John Williams

    CEO, Norco Bicycles

    "Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."

  • Mike Huish

    CEO, Huish Outdoors

    "Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"

  • Cory Dawson

    Founder, DarkRacing

    “As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”

  • Kirk Buxton

    CEO, Krik's Probiotic Soda

    "Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed.

  • Kirk Buxton

    CEO, Krik's Probiotic Soda

    this should be you :)

  • John Williams

    CEO (Former), Norco Bicycles

    "Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."

  • Mike Huish

    CEO, Huish Outdoors

    "Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"

  • Cory Dawson

    Founder, DarkRacing

    “As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”

  • Kirk Buxton

    CEO, Kirk's Probiotic Soda

    "Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."

  • Kirk Buxton

    CEO, Krik's Probiotic Soda

    this should be you :)

  • John Williams

    CEO (Former), Norco Bicycles

    "Peter's executive expertise was immediately evident-he quickly identified core challenges and transformed our business into a consumer-focused growth engine. At the same time, he excelled at onboarding, developing, and leading high-performance teams. His ability to identify and nurture talent-while achieving top-percentile employee engagement-ensured that transformation was deeply embedded in the organization."

  • Mike Huish

    CEO, Huish Outdoors

    "Peter played a pivotal role in transforming our water sports company from a niche startup to a global market leader in just eight years. His strategic vision guided us through five successful acquisitions while building a powerful portfolio of consumer brands. He has a remarkable ability to see both the big picture and the detailed execution needed to drive sustainable growth"

  • Cory Dawson

    Founder, DarkRacing

    “As a founder with just an idea and passion, Peter helped us shape our vision into a viable business strategy. He brought structure to our thinking, helping us validate our assumptions and identify our true market opportunity. His ability to ask the right questions and guide critical early decisions gave us the confidence to move forward with purpose.”

  • Kirk Buxton

    CEO, Kirk's Probiotic Soda

    "Having someone with Peter's level of executive experience guide our strategic decisions has been transformative. His unique approach to integrating AI with traditional business strategy helped us identify and capture opportunities we would have missed."

  • Kirk Buxton

    CEO, Krik's Probiotic Soda

    this should be you :)

Make
Better decisions,
with
better outcomes.
Brand repositioning
14.2%
margin improvement when premium positioning is backed by a strategy the whole business believes in.
Integrated strategy
52%
revenue growth in three years when marketing, sales, and go-to-market operate as one system.
Long-term brand building
5x
revenue growth over eight years when every acquisition, launch, and campaign compounds toward the same vision.

Most businesses know they should be growing faster. They just can't figure out why they're not.

The reason is almost always the same — strategy and marketing operating as two separate things, pulling in different directions, compounding nothing. The strategy isn't translating into decisions. The marketing isn't connected to the strategy. And growth isn't there because nothing is reinforcing anything else.

I've spent 20 years fixing exactly that — across consumer, retail, and distribution channels. Consumer brands are inherently B2B2C: you have to win at the trade level before you ever reach the end customer. That means navigating distributor relationships, retailer sell-in, competing commercial priorities, and channel conflict — all while keeping the consumer brand coherent. When strategy and marketing work as one system across every level of the value chain, every decision reinforces the next. Marketing drives revenue, not just awareness. Growth becomes intentional. Better decisions, better outcomes — every time.

The work.

Here's exactly how I help.

01
Build the strategy
Strategy Story
The problem

Your strategy is either missing, out of date, or misunderstood. Most businesses default to the annual plan: set the number, write the deck, run the year. But without a stable strategic narrative underneath it, decisions fragment—new initiatives pile on, trade-offs get fuzzy, and alignment erodes as soon as things get busy.

What you get

Your Strategy Story built for a 3–5 year horizon—so annual plans stop resetting the narrative. Six questions that clarify where you'll play, how you'll win, what you'll say no to, and what you'll measure. You leave with positioning, boundaries, long-term initiatives, and KPIs — plus cross-functional action plans that translate the strategy into coordinated execution quarter to quarter, without resetting the narrative each year.

Learn more →
02
Put your strategy to work
OrgentisNew
The problem

Writing the strategy is only half the work. The hard part is keeping day-to-day decisions connected to it when the pace picks up—when hires, budgets, and priorities are being decided in real time. Without a system that carries your strategy into those moments, teams default to gut feel, context gets lost, and execution starts pulling in different directions.

What you get

Orgentis is an AI platform that embeds your strategy directly into decision making. It helps your strategy cascade across the organization and into the moments that matter, and it challenges your assumptions with expert AI personas (e.g., CFO, CMO, COO) so you make better decisions. Every decision is logged with full context — connecting to your strategy, knowledge base, and decision history. Patterns become insights, past choices inform future ones, and organizational intelligence compounds with every decision you make.

Learn more →
03
Take it to market
Marketing Leadership
The problem

Strategy's in place. But marketing's still doing its own thing—campaigns that don’t connect to commercial goals, and decisions that aren’t connected to the rest of the organization. The real issue isn’t effort—it’s integration. Marketing only works when it’s grounded in how the business actually runs: sales, finance, ops, product, and leadership trade-offs.

What you get

Me, in your team. 20+ years, $500M+ in results. I've rebranded a 50-year-old company and drove a 14% margin lift. Built omnichannel strategies behind 52% revenue growth. Scaled a business from $11M to $60M through five acquisitions. I'm not advising from the outside. I own brand, commercial execution, and go-to-market — and I tie every marketing decision back to strategy. If it doesn't connect to the business strategy, we don't do it.

Learn more →
04
Accelerate it
AI Strategy
Transformation
The problem

You've seen what AI can do, but you're stuck between experimentation and real business impact. Your team is curious but nobody owns the AI roadmap.

What you get

A practical AI strategy tied to your business objectives — clear use cases, an integration roadmap, and organizational readiness. Every AI initiative stays strategically aligned.

Learn more →

The work.

Here's exactly how I help.

01
Build the strategy
Strategy Story
The problem

Your strategy is either missing, out of date, or misunderstood. Most businesses default to the annual plan: set the number, write the deck, run the year. But without a stable strategic narrative underneath it, decisions fragment—new initiatives pile on, trade-offs get fuzzy, and alignment erodes as soon as things get busy.

What you get

Your Strategy Story built for a 3–5 year horizon—so annual plans stop resetting the narrative. Six questions that clarify where you’ll play, how you’ll win, what you’ll say no to, and what you’ll measure. You leave with positioning, boundaries, long-term initiatives, and KPIs—plus cross-functional action plans that translate the strategy into coordinated execution quarter to quarter.

Learn more →
02
Put your strategy to work
OrgentisNew
The problem

Writing the strategy is only half the work. The hard part is keeping day-to-day decisions connected to it when the pace picks up—when hires, budgets, and priorities are being decided in real time. Without a system that carries your strategy into those moments, teams default to gut feel, context gets lost, and execution starts pulling in different directions.

What you get

Orgentis is an AI platform that embeds your strategy directly into decision making. It helps your strategy cascade across the organization and into the moments that matter, and it challenges your assumptions with expert AI personas (e.g., CFO, CMO, COO) so you make better decisions. Every decision is logged with full context — connecting to your strategy, knowledge base, and decision history. Patterns become insights, past choices inform future ones, and organizational intelligence compounds with every decision you make.

Learn more →
03
Take it to market
Marketing Leadership
The problem

Strategy's in place. But marketing's still doing its own thing—campaigns that don’t connect to commercial goals, and decisions that aren’t connected to the rest of the organization. The real issue isn’t effort—it’s integration. Marketing only works when it’s grounded in how the business actually runs: sales, finance, ops, product, and leadership trade-offs.

What you get

Me, in your team. 20+ years, $500M+ in results. I've rebranded a 50-year-old company and drove a 14% margin lift. Built omnichannel strategies behind 52% revenue growth. Scaled a business from $11M to $60M through five acquisitions. I'm not advising from the outside. I own brand, commercial execution, and go-to-market — and I tie every marketing decision back to strategy. If it doesn't connect to the business strategy, we don't do it.

Learn more →
04
Accelerate it
AI Strategy
Transformation
The problem

You've seen what AI can do, but you're stuck between experimentation and real business impact. Your team is curious but nobody owns the AI roadmap.

What you get

A practical AI strategy tied to your business objectives — clear use cases, an integration roadmap, and organizational readiness. Every AI initiative stays strategically aligned.

Learn more →

Curious if we’ll be a good fit for each other?

I can help if…

I can help if…

You need clarity in aligning business, and commercial execution strategies.
We’ll ensure every piece works together to fuel your growth.


You’re looking for execution, not just ideas.
Together, we’ll move from plan to action, driving tangible results at every step.

You’re ready for decisions that compound over time.
I’ll help you build momentum with strategies that create sustainable, long-term growth.

You need clarity in aligning business, and commercial execution strategies.
We’ll ensure every piece works together to fuel your growth.


You’re looking for strategic execution, not just ideas.
Together, we’ll move from plan to action, driving tangible results at every step.


You’re ready for decisions that compound over time.
I’ll help you build momentum with strategies that create sustainable, long-term growth.

You want to leverage AI to make smarter, faster decisions.
We’ll combine human intuition with AI insights to amplify your results.


You’re seeking a collaborative partner, not just a consultant.
I’ll work with you to create clear, actionable strategies that fit your goals.


You’re scaling up, starting fresh, or navigating change.
I’ll help you turn uncertainty into a roadmap for growth.

You want to leverage AI to make smarter, faster decisions.
We’ll combine human intuition with AI insights to amplify your results.


You’re seeking a collaborative partner, not just a consultant.
I’ll work with you to create clear, actionable strategies that fit your goals.


You’re scaling up, starting fresh, or navigating change.
I’ll help you turn uncertainty into a roadmap for growth.

We won’t be a good fit if…

We won’t be a good fit if…

You’re looking for surface-level fixes.
My approach dives deep to create lasting, strategic impact.


You want someone to rubber-stamp decisions without challenging your thinking.
I’ll always push for what’s best for your business.


You’re not ready to consider AI or new tools.
I believe in using innovative solutions to supercharge outcomes.

You’re looking for surface-level fixes.
My approach dives deep to create lasting, strategic impact.


You want someone to rubber-stamp decisions without challenging your thinking.
I’ll always push for what’s best for your business.


You’re not ready to embrace AI or new tools.
I believe in using innovative solutions to supercharge outcomes.

You prefer a hands-off consultant.
I thrive on collaboration and being part of your journey to success.


You want quick wins without building a strong foundation.
My focus is on growth that lasts, not just short-term gains.


You’re only looking for task execution without a clear strategy.
I work where strategy and execution meet for maximum impact.


You prefer a hands-off consultant.
I thrive on collaboration and being part of your journey to success.


You want quick wins without building a strong foundation.
My focus is on growth that lasts, not just short-term gains.


You’re only looking for task execution without a clear strategy.
I work where strategy and execution meet for maximum impact.

Ready to make every decision count? 

Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.

Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.

Let’s create strategies that not only drive results today but set the stage for tomorrow.
Reach out, and let’s start building momentum together.

20 years. $500M+ in results. One clear focus—your growth.

Who is Peter Falk anyway?

Meet Peer Falk

Meet Peter Falk

Let’s talk about me for a minute

Results run on experience.
Here's mine.

With 20 years of leading global consumer brands, I’ve built a track record of driving growth by aligning business strategy, brand, and commercial execution—delivering over $500 million in top-line sales. Along the way, I’ve steered digital transformations, tackled market disruptions, and found smart solutions to keep things moving forward. It’s been a mix of big wins and strategic pivots, always with an eye on tangible results and long-term success. Now, I’m taking that leadership experience and pairing it with AI expertise to help businesses turn strategy and decision-making into standout performance.