Fractional CMO Vancouver
Your strategy is only as good as
who's executing it.
Strategy only works when someone owns it. Not the deck. Not the annual plan. The actual execution — the decisions, the team alignment, the trade-offs that come up every week. That's what's usually missing.
Common questions
Common questions about fractional CMO services
"What does a fractional CMO actually do?"
Same strategic marketing leadership as a full-time CMO — brand direction, go-to-market, team leadership, revenue accountability — without the full-time cost. At Additiv that means I'm inside your leadership team. I own the function, I make decisions, I'm accountable for outcomes.
"How much does a fractional CMO cost?"
Engagements typically run $3,000–$12,000 per month depending on scope. Compare that to $200,000–$300,000+ fully loaded for a senior full-time CMO hire. You get the same level of thinking without the overhead.
"Is Additiv only for Vancouver-based companies?"
No. Most engagements are remote. I'm based in Vancouver, so if you're local and want on-site time that's available — but most clients are across North America and we work just fine without it.
"How is a fractional CMO different from a marketing agency?"
An agency runs campaigns. I own the function — the strategy, the direction, and more execution than you'd expect from one person. AI has changed what that looks like. The real difference is accountability. An agency answers to a brief. I answer to the business.
