You have a
Strategy Story;
you just haven't written it yet.
Until you do, every year starts over. Every department guesses. And every good decision is an accident.
The strategies that survive are the ones built by someone who's lived inside one.
Strategy built from the inside out.
Twenty years inside global consumer brands — running strategy, marketing, and commercial execution from the inside — means I know what a strategy actually has to do to survive contact with a real organisation. The politics. The competing priorities. The gap between what gets decided in a boardroom and what happens on the ground. That's not something you learn from a framework. Now, working on the outside, I can see what founders and scaling businesses often can't from within: where the real strategic gaps are, what's missing from the narrative, and what it takes for a strategy to move people rather than sit in a document. That combination — deep inside experience, outside perspective — is what makes a Strategy Story land.
How it works
This is how the Strategy Story becomes the way you operate.
01
Establish the process & ownership
We align on the sequence, roles, and expectations: the six questions we'll answer, the inputs required, who owns what, and how inputs get completed and reviewed between sessions—so live time is spent refining and deciding.
Days · kickoff + inputs request
02
Work through the six questions (team-owned inputs)
Your team owns the answers to the six questions, using the templates and guides I provide—sometimes supported by AI to accelerate research, tighten options, and pressure-test assumptions. I facilitate, challenge assumptions, and keep the answers decision-grade—specific enough to drive trade-offs, not just discussion. Between sessions, the team delivers their inputs in advance so meetings stay focused on decisions.
2–3 weeks · working sessions + between-session inputs
03
Build the Strategy Story (coherent narrative + choices)
I synthesize the team's inputs into a coherent Strategy Story: the external shift you're responding to, the definition of winning, your choices on where you'll play, the capabilities and moves required to win, the constraints and risks that could derail you, and the specific actions you'll take. We pressure-test and refine it until it's decision-ready—clear enough to drive yes/no trade-offs, resource allocation, and day-to-day direction.
1–2 weeks · draft + refinement
04
Alignment & Activation
We translate the Strategy Story into action items, initiatives, KPIs, and cross-functional action plans—so it shows up in weekly execution and quarter planning (not just the annual deck).
This is where Orgentis comes in — the strategic decision platform built for this moment. Your strategy becomes context. Every decision your team makes gets grounded in it, challenged from multiple expert perspectives, and logged so the organization knowledge and decision making compounds over time.
Ongoing · activation cadence + Orgentis
"What I didn't expect was how quickly it changed the way we talk about ourselves internally. We've got our mission and values framed and up on the walls now. The team is aligned in a way they weren't before. It gave us something to point to — and build from."
— Justin Copp, President, Brunswick Steel
Investment
Fixed-scope engagements.
Every engagement is built around your business — but the scope and deliverables are defined upfront. No surprises, no scope creep. Choose based on where you are and what you need.
Foundation
For founders who need the strategy built and documented. Solo working sessions, full document delivery.
$5,000 – $7,500
Fixed fee · 4 weeks
✓ Discovery sessions (founder only)
✓ Full Strategy Story document
✓ Team summary (2-page version)
✓ One revision round
— Team alignment workshop
— Board / investor summary
Full Engagement
For exec teams that need the strategy built, documented, and landed across the organisation.
$9,000 – $13,000
Fixed fee · 5–6 weeks
✓ Discovery (founder + 2 team members)
✓ Full Strategy Story document
✓ Team summary (2-page version)
✓ Two revision rounds
✓ Half-day team alignment workshop
— Board / investor summary
Common questions
The things people usually ask before saying yes.
"We already have a strategy."
Most companies have the pieces. Decks from last year's offsite. A vision statement someone wrote in 2019. A set of values on the wall. The problem isn't that you haven't thought about this — it's that it's never been pulled into a single narrative your whole team can actually use and aligned to. That's the difference between a strategy document and a Strategy Story.
"We don't have time for this right now."
I hear this a lot. And look — that feeling is the problem showing itself. The companies that need this most are the ones too busy to stop and figure out why they're busy. The process is built to work around that — structured sessions, work that happens between them, not just in them.
"Can't we just do this ourselves?"
You can. I've seen it work. The challenge isn't the thinking. You've been doing that for years. It's getting outside your own frame long enough to see what's actually there. And then turning it into something specific enough to use. That second part is where most solo attempts fall apart.
"Is it worth it at this price?"
Depends what you compare it to. Another year of misalignment costs more. Every decision made without a clear strategic foundation costs more — in time, in misdirected effort, in momentum you don't get back. I've seen the engagement pay for itself in the first decision it makes easier.
Ready to start
Let's see if this is the right fit.
Book a 30-minute intro call. No pitch — just an honest conversation about where you are, what the strategy problem actually is, and whether this is the right engagement for it.
