You have
a Strategy Story;
you just haven't written it yet.
Until you do, every year starts over. Every department guesses. And every good decision is an accident.
Build the strategy — 01
You're executing hard on a strategy that was never fully built.
The direction exists in your head. Your team is moving. But when someone asks where you're going and why — the words aren't quite there. That gap is costing you more than you think.
The strategies that survive are the ones built by someone who's lived inside one.
Meet Peter Falk
Strategy built from the inside out.
Twenty years inside global consumer brands — running strategy, marketing, and commercial execution from the inside — means I know what a strategy actually has to do to survive contact with a real organisation. The politics. The competing priorities. The gap between what gets decided in a boardroom and what happens on the ground. That's not something you learn from a framework. Now, working on the outside, I can see what founders and scaling businesses often can't from within: where the real strategic gaps are, what's missing from the narrative, and what it takes for a strategy to move people rather than sit in a document. That combination — deep inside experience, outside perspective — is what makes a Strategy Story land.
How it works
Four phases. Six to twelve weeks to a strategy. Then the real work starts.
01
Discovery
I spend real time inside the business. Leadership, sales, ops, the people actually doing the work. I walk the floor, sit in on calls, ride along. Strategy built from a boardroom rarely survives contact with reality.
2–3 weeks · 2–3 days on-site · full team access
02
Synthesis
I pull the threads together. Organization. Sales. Voice of the customer. Brand. What's the real narrative? Where's the strategic core? What's being said out loud, and what's being avoided?
2–3 weeks · written synthesis
03
Narrative
We turn the synthesis into a decision-ready strategy. Category. Unique belief. Main intent. Boundaries. Initiatives. KPIs. Must-win battles. You'll push back hard on a working draft — that tension is where the real thing gets made.
2–4 weeks · workshop + review
04
Alignment & Activation
Strategy is worthless if it sits on a shelf. We cascade it into a departmental plan, a revenue system, and the weekly rhythms that make it real.
This is where Orgentis comes in — the strategic decision platform built for this moment. Your strategy becomes context. Every decision your team makes gets grounded in it, challenged from multiple expert perspectives, and logged so the organisation compounds over time.
Most engagements end here. Mine usually begin — as fractional CMO, with Orgentis as the infrastructure that keeps strategy cascading long after the workshop is over.
Ongoing · fractional CMO + Orgentis
"We'd been pitching for eight months and kept getting the same feedback — investors liked us but couldn't quite explain us to their partners. Six weeks after working with Peter, we closed our round. The strategy didn't just help us fundraise. It changed how we talked about ourselves internally."
— Founder, B2B SaaS (name withheld by request)
Investment
Fixed-scope engagements.
Every engagement is built around your business — but the scope and deliverables are defined upfront. No surprises, no scope creep. Choose based on where you are and what you need.
Foundation
For founders who need the strategy built and documented. Solo working sessions, full document delivery.
$5,000 – $7,500
Fixed fee · 4 weeks
✓ Discovery sessions (founder only)
✓ Full Strategy Story document
✓ Team summary (2-page version)
✓ One revision round
— Team alignment workshop
— Board / investor summary
Full Engagement
For exec teams that need the strategy built, documented, and landed across the organisation.
$9,000 – $13,000
Fixed fee · 5–6 weeks
✓ Discovery (founder + 2 team members)
✓ Full Strategy Story document
✓ Team summary (2-page version)
✓ Two revision rounds
✓ Half-day team alignment workshop
— Board / investor summary
Need board prep or a funding round narrative? That can be added to either engagement — just ask on the intro call.
Common questions
The things people usually ask before saying yes.
"We already have a strategy."
Most companies have a strategy document. Very few have a strategy story — one the whole team can use to make decisions and communicate externally. If yours is working, you'd know it.
"We don't have time for this right now."
That feeling is the strategy problem expressing itself. The engagements that get the most out of this are with founders who feel exactly this way — because we build the process around their schedule. Total time commitment is about 6 hours across 4–6 weeks.
"Can't we just do this ourselves?"
You can. Most founders have tried. The challenge isn't thinking — it's getting outside your own perspective and turning the thinking into something sharp enough to actually use. That's the work.
"How is this different from a strategy consultant?"
Traditional consultants deliver a framework. This delivers a narrative — something your team, board, and customers can feel. The output is built to move people, not sit in a folder.
"Is it worth it at this price?"
The right way to think about it: what's the cost of another year of misalignment, a slow hire, or a fundraise that stalls because investors can't explain you to their partners? The engagement pays for itself the first time it prevents one of those.
Ready to start
Let's see if this is the right fit.
Book a 30-minute intro call. No pitch — just an honest conversation about where you are, what the strategy problem actually is, and whether this is the right engagement for it.
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pfalk@additiv.io
Authentically Canadian, living in Vancouver, BC
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