I’ve introduced Sora to a few clients to speed up early-stage product development.

We’re using it to generate images, then creating short 5–10 second clips to bring concepts to life—fast and in context.

Seeing these in situ with real target segments has been incredible. It shortens the feedback loop, sharpens design decisions, and gets everyone aligned earlier.

Still curious if VEO 3 solves object persistence (a common issue across most generative image and video platforms when prompting content into existence)—if it does, generative media gets a lot more useful across the whole business.